Being a Pro

For a B2B marketer in a fairly contained industry (e.g., higher education, publishing, etc.), utilizing broad-based marketing effectively can be a challenge.  Attending the right trade shows, utilizing the right email lists and advertising via the best…

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It’s Father’s Day and I miss my dad.  I always miss my dad, but today seams different.  Not just because Father’s Day is approaching.  I think it’s because this year has been a challenging one, and as I went through these challenges, I found myself…

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2013 Northern Lights is out

Congratulations to the writers and editors of Norther Lights for their 2013 edition.  Great work by the next generation of literary lions.  Is there a future poet laureate here?

(note:  may take a minute to render. Please be…

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The REAL secret to successful negotiation

Click the link above to read a HBR article on negotiation.  Heidi Grant Halvorson delivers a great concept. However, let’s cut to the chase.  There are three critical elements to successful negotiation that trump…

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Evolving Ed Tech Landscape, Big Data, and the Need to Adapt

How do big data, technology and pedagogy come together?  Depends who you ask..

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The Perks of Being Unavailable

Couldn’t disagree more.  I would not be happy…

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It’s a 24/7/365 work life…

Thanks, iPhone: Demise of the Desk Phone Means No End to the Workday – Bloomberg

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“The child’s growth comes not from weighing her, but from feeding her.” Barbara E. Walvoord

I’m doing some reading to flatten my learning curve regarding assessments in higher education.  As Chief Marketing Officer at an education technology company,…

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